SPRING FASHION = COLOR
Spring fashion is all about adding some color to your wardrobe. With each season, I look to my favorite designers for inspiration. When I think of bright accessories, the first designer that comes to mind is Reason To Be Pretty. I am excited to catch up with Nophar Haimovitz, founder and designer of this amazing line.
With a Spring line called Color Block (see photos below), Haimovitz was inspired by a recent trip to Japan.
Haimovitz: “My upcoming collection is very boho-chic. The Fujiyama collection inspired me to make my own collection more clean, more chic. Everything is still all hand-dyed, but the colors have been more toned down. Instead of royal blue, for example, I’m doing a denim blue. It’s very elegant and mature.
Tali: “How did you decide on colors and materials for your current collection?”
Haimovitz: “I thought about colors that would look great in the Fall and that can also take you into Spring. I chose lightweight materials for Spring. Comfort is a huge consideration in everything I wear and sell.”
INSPIRATION FROM FASHION TRENDS
Haimovitz: “For shows and boutiques, I love showing my collection each season and I love mixing my own colors and developing new techniques that haven’t been seen before, but I also love making pieces for women who want jewelry that is trending now. I use my Etsy Store to track real-time trends. Although tassels and fringe are trendy now, I’ve been working with these materials for over six years now so sometimes you follow a trend, and sometimes you create the trend.”
THE FUTURE OF REASON TO BE PRETTY
Tali: “What’s next for Reason To Be Pretty, any immediate goals?”
Haimovitz: “I want to expand to more stores. I want to express that Reason to Be Pretty is a way of life, not just a brand. Surrounding yourself with pretty things that make you happy and comfortable is what every woman deserves.
WHAT ADVICE DO YOU HAVE FOR EMERGING ISRAELI DESIGNERS?
Tali: “Tell me a little bit about the growth of your business. How did you make it happen? What advise would you give to emerging Israeli designers?”
Haimovitz: “It took many years to develop a feel for my own brand. In 2016, I was featured in Macy’s and in the New York Times. I have showrooms in Japan and America. Things are growing. While I continue to grow, I also help Isreali businesswomen grow their businesses. I tell them to find their own voice. It’s about how you tell your story. It takes forever to get a breakthrough, especially in the US, but it will come. Keep reinventing yourself every season.”
Tali: ” Finish the sentence, Fashion is:”
Haimovitz: “my happy place.”
Shop Reason To Be Pretty collection HERE