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It’s impossible to talk about Israel’s fashion history without mentioning Maskit, Israel’s first ever fashion house.
Luxury brand, Maskit, was originally founded in 1954 by Ruth Dyan, and it quickly became a global phenomenon.
Maskit designs were sold at Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman. Maskit was even worn by top celebrities, such as Audrey Hepburn, and featured on the cover of Vogue.
In 1995, after over 40 years of operation, the company suddenly went silent.

bringing israeli fashion back to life

Today, 97 year-old Ruth Dyan is collaborating with the extremely talented 32 year-old Sharon Tal to bring the Maskit label back to life, aiming to restore it’s rich legacy.

Last week I had the honor of meeting Sharon Tal at a private event here in Chicago.

The event was held at the Standard Club and was produced by the Women’s Division of the Jewish United Fund and the Jewish Women’s Foundation of Metropolitan Chicago. The event featured the new head designer of the legendary Maskit, Sharon Tal.  It included a presentation by Sharon followed by a highly successful trunk show.

the next generation of fashion


It was clear to me why, after many other attempts to revive Maskit, Ruth Dyan now chose Sharon. Sharon is an extraordinary person who immediately captivates you within the first minute of your conversation with her. She’s my new fashion icon. 🙂

Sharon graduated from Shenkar and worked with major fashion houses Lanvin and Alexander McQueen.

Fueled by her passion, courage, and a strong identification with her Israeli roots, Sharon set out to resurrect the Maskit name.

As she shared her story with the audience, people were captivated by her mission and her vision.

And on top of all this, Sharon is raising 2 little girls! What an inspiration!

ready-to-wear couture: the new breathtaking collection of maskit



When the collection was revealed, I was blown away… it was gorgeous!

The embroidery, details, luxurious fabrics and uniqueness are like nothing I have ever seen made in Israel before.

It’s a ready to wear line with couture materials and techniques. Sharon’s collection was inspired by the vision of a multicultural Israel. The masterful techniques which she honed as the head of embroidery at McQueen’s house were well showcased as she took Maskit’s original designs and fused them with modern elements.

Here are some of my favorite pieces from the collection that you won’t want to miss.

the Magenta gown: a glamourous dress for any body type


There was a magenta gown that caught my eye right away. A woman can never have too many dresses, right?!

The brilliantly designed gown compliments anyone and moves magically on the body.

When you come across it, please don’t miss out on the opportunity, try it on!

the egg coat: a perfect jacket for day to night


The Egg coat is a timeless piece that every women should own. Classy, smart and effortlessly designed in various fabrics from light silks to wool and cashmere. This piece should definitely be on your next wish list.

the signature iconic desert coat: the only coat you need for winter

Especially living in a winter city, investing in a quality coat is a no brainer.  If you are looking for a chic, timeless and hand-stitched coat that will last forever, look no further and invest in Maskit’s Signature Iconic Desert coat.


a new era for the fashion industry in israel


Sharon is starting a new era not just for Maskit but for the entire fashion industry in Israel. It is a personal satisfaction to watch this unfold. From the very onset, my mission when forming Tel Aviv Couture was to support and expose Israel’s incredible fashion talent to the rest of the world. I couldn’t be more inspired by Sharon.

How Sharon is handling her new life mission as well as her tips to young Israeli designers are just a few of the questions she answered in our interview below.

To read more about Maskit and view their full collection click here

During your next trip to Israel, you must visit Maskit, which is located inside a restored temple villa in a beautiful, serene area of Tel Aviv-Jaffa. There is nothing else like it.

Special thank you to Women’s Divisions of the Jewish United Fund and Jewish Women’s foundation for allowing me to attend and cover this event for my blog.

Photography by Jonathan Cohon

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